Amos Newcombe’s Weblog

2008 July 20 Sunday

Web 0.9: Clueless in Seattle

Filed under: Web design — Tags: — anewc2 @ 15:57

[Transcript of an exchange I had with KIRO TV in Seattle. Note the reverse chronological order.]

Thanks for your quick response. The link is on the word “company”. Frankly, when you refer to a company, and part of that text is a link, I expect the link to go to more information about that company. When it goes to an advertisement instead, I start to think that the advertiser is so worthless that they have to fool people into clicking on their link.

I know you’re in the media business, where the advertisers are the customers and the viewers are the product, but it’s really counterproductive to treat the marks too obviously like marks. You’re lucky in my case, because I live across the country, I don’t watch TV anyway, and nobody reads my blog. But eventually chickens are going to come home to roost. Your product has feelings, and doesn’t like to be disrespected.

“We didn’t post any links in the story”

Example #2 of how you’re doing it wrong.

Amos Newcombe

On Sun, Jul 20, 2008 at 12:28 PM, Unger, Megan (CTV-Seattle) <MUnger@kirotv.com> wrote:

Hello Amos,

Thanks for writing.  Was the link to which you were referring to in the
word fuel?  We didn’t post any links in the story, but we do have an
advertising service that does occasionally post outside links in our
stories.

Thanks again,

Megan Unger

Web Content Editor / KIRO-TV
www.kirotv.com

—–Original Message—–
From: anewc2@gmail.com [mailto:anewc2@gmail.com]
Sent: Sunday, July 20, 2008 4:59 AM
To: !CTV SEA – Webstaff
Subject: Web Form Submission

X SITE:
 sea

X COID:
 2106831

X SECT:
 Contact

CHECKBOX:
 6

NAME:
 Amos Newcombe

PHONE:

MESSAGE:
 The link in this story:
http://www.kirotv.com/technology/16923195/detail.html is broken. It
takes me to some unrelated site instead.
 ^^^^^^^^^^^ {ts ‘2008-07-20 06:58:53’} ^^^^^^^^^^^

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